Facebook is the world’s most popular social network, surpassing the success of previous rivals such as MySpace and Bebo, but new research shows that younger users are becoming affected by ‘Facebook Fatigue.’ PFSK points to research by Ypulse which shows that 25% of teens surveyed spent little to no time on the site. Mashable covered similar research if you are interested in further statistics.
This is why I continuously say focus on creating compelling content rather than building platforms. A couple of years ago, most marketing execs would not have foreseen the shift to smartphones and as a result wouldn’t even have contemplated mobile apps. Who knows what platforms will be prevalent in a couple of years time?
Surprised? You shouldn’t be. Why would teens want to be on the same social network as their parents? Seriously, how do you explain turning down a friend request from your mum at the dinner table! Like previous generations of teens, they will turn elsewhere, building communities with their peer set away from the prying eyes of adults.
5 Responses to “Are We Getting Bored of Facebook?”
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As a total aside, about the Mom at the dinner table thing. When I first started using social networks I thought “Feck, what if my siblings/nephews/etc want to add me” so I have a blanket ban on adding family members. Not a practical solution for everyone unfortunately but it works for me.
Totally agree – I’m already feeling that fatique myself and I made a concious decision not to use Facebook and only really started using it before Christmas.
I’m totally bored with it and have absolutely no drive to log on even if I receive a message from someone.
Am intrigued whether you meant ‘prying’ eyes rather than ‘preying’ – which implies even more sinister concerns.
Dodgy typo there, well spotted Paula!
I can’t stand Facebook.
Deleted my account after a few months.
Okay, for some companies I can see having 500trillionmilliongazillion users on the same social platform might be marketing heaven. For users I can see the benefits too – all that sharing and liking and tagging and poking and gaming can be fun for a while.
But what really got to me was just how damned ugly it is, life’s too short to be looking at ugly that much. It’s like MySpace, but designed by an accountant who wouldn’t know fun if it slapped him with a sock full of stink. Aside from a few ‘pages’ it’s just one monotonous turgid visual experience, one the casual user can’t get away from – yeah, MySpace had a monopoly on bad taste, but at least it had taste; I’d rather choke on a foul MySpace page than be bored to the point of spooning out my eyes after a month on Facebook.
That’s without even getting into Facebook privacy issues, or how damned difficult it was to delete an account, or the zealous suing they seem to be getting into, or the ginger quality to Zuckerberg’s hair. Facebook just feels all wrong to me.