Archive for October, 2010

Content Strategy

Here’s good presentation I found online recently on content strategy. brands are obsessed with having a presence on Facebook, Twitter et al but after two weeks often end up saying so now what? If you’re one of those brands, this is worth a read. How to do content strategy View more presentations from Karen McGrane.

What I’m Reading

Couple of bits and pieces I found of interest recently: Ephraim Cohen has a very interesting blog post (‘Why Tone Can Be As Important As Substance‘) on Bill O’Reilly’s recent appearance on The View, which caused two of the hosts to walk off set in protest. Cohen examines O’Reilly’s media performance and points out how […]

I will be speaking this Friday at the “Get Digital” conference in DCU. Julie O’Donnell has already done a write-up of the conference. I will be presenting on “Branding and New Media” and will post my slides at the end of the week. Best of all the conference is free, register here. It is part […]

Media News

Ian Kehoe is leaving the Sunday Business Post to join RTE’s Primetime team. The Evening Herald is tipping Michael McDowell to joining RTE in a revamp of its evening current affairs programme to take on Vincent Browne at TV3. NewsTalk has announced a revamp of its weekend lineup and the changes in its daytime schedule […]

Getting Into PR

I have a lot of people ask for advice about how to get a job in the Public Relations industry. The first thing that comes to mind is when I asked my aunt the same question abut the legal profession over fifteen years ago. Her answer was ‘Don’t.’ I think there’s a romantic vision of […]

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