Stuff That Caught My Attention #14

M-Insights, the Mindshare Dublin blog, is one of the best sources of information for anyone with an interest in Irish media. They have had some good posts recently on the latest JNLR results, the myth of viral marketing, and the reasons for radio fatigue in Ireland.

Olivier Blanchard neatly sums up why social media marketing campaigns aren’t working:

Pushing your marketing campaign through social media channels isn’t “social.” It’s marketing. Nothing has changed.

Your marketing department or agency might be telling you that you have a social media program, but you don’t. You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube.

You can call it “social” all you want, but it isn’t.

Great ad for Call of Duty: Black Ops.


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