I tend to meet a lot of people that are involved with new websites. By and large most of them go nowhere despite their enthusiasm. Why? A lack of original content. For every Huffington Post, there are a thousand others that gradually fade away.

My advice to them? Be different. Obviously that’s a no brainer, hardly going to get consultancy fees saying that.

Here’s an example though – ZeroPunctuation, a cult video game online animation series. There are millions of video game review websites. Every fifteen year old boy with a website can set one up. Thousands pop up and vanish every year. No matter how many visitors you tell me that your website has, in the long run it is of little consequence. If I want video game reviews I will go to one of the big sites or pick up a copy of EDGE. I don’t mean to be cruel, but unless you have compelling or exclusive content I’m not going to visit your website on a regular basis.

I can remember the first time I saw ZeroPunctuation, I nearly cried with laughter. Instead of yet another formulaic review, it was more of a cross between Monty Python and South Park. You don’t have to be a fan of video games to enjoy it.

With so much competition online, you have to be different to attract eyeballs. No matter how passionate about your subject you are, you need to give a fresh perspective on the topic to grab people’s attention. This is easier said than done I accept, but if you don’t then your website will simply gather dust in a corner of cyberspace.

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Piaras Kelly
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