Piaras Kelly PR – Public Relations in Ireland

Red C Research has released research on Digital Trends in Ireland. Their report is available as a pdf.

Gary Younge has an interesting feature in the Guardian on the youth unemployment rate in Spain.

Clever campaign by Nike, which involved crowdsourcing a motto for the new US national team soccer jersey. Using Twitter was a good idea in my opinion as it’s a simple participation mechanic for consumers.

Great series by Lifehacker on the basics of video editing.

This op-ed by Charlie Brooker on the Internet backlash against Rebecca Black is a must read. There is a serious societal issue with online bullying which is exemplified by this case.

Good article on Reportr.net on how newspapers in Norway are transitioning to digital.

Lewis PR have a guide on how to plan for an infographic.

Datarock have an interesting spin on the music single for their latest release, Catcher in the Rye. The band are essentially selling a physical object that the single is bundled with. Interesting concept which other industries should watch. If consumers think information is free, then what are they prepared to pay for? Fans will get a 3 inch figurine, designed by Brian Flynn at Super 7, and a USB stick. The USB contains the new single, the new EP “California”, 1500 photos, a 60 minute concert film, 20 music videos and 105 bonus tracks.

I am looking forward to the new Lucozade ad, which will be released on Facebook on Friday 8 April. It features Katie Taylor and I think it’s a great move by Lucozade to sign her up as an ambassador. Here’s a preview of the ad.