Archive for July, 2011

Changing The Rules of the Game

Yesterday Enda Kenny, leader of the Irish Government, delivered what will go down as one of the best speeches of his generation, completly changing the nature of the relationship between the Republic of Ireland and the Vatican. Today’s Irish Times political poll also shows that he is the most popular political leader in the country […]

Viral is probably the most misused word in marketing circles today. I was once asked in a lecture for some tips on how to create a viral video, I simply replied to put some kittens in it, which led to some confused faces. Consultants from a variety of backgrounds proclaim to clients that they will […]

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