Archive for October, 2011



How We Treat People Differently

Very clever video which illustrates how we treat some people differently. Without giving anything else away, have a look at the video below.

People have access to more news sources than ever before and the news cycle is now 24/7 on steroids primarily due to Twitter. Yet at the same time, we are more time constrained and with so many sources of information to choose from, sometimes it’s a struggle to keep up with what’s going on in [...]

Fleet Of Foot

You have to admire brands, who are able to turn promotions around quickly in order to be topical with their target audience. It’s no mean feat given the planning and sign-off process that large companies have to go through, but it can pay off if you want to grab attention. Gambling firms are the best [...]

Digital Music Trends

Good presentation by JWT on future trends in the digital music space. Things to Watch: Music Edition (October 2011) View more presentations from JWTIntelligence

Another good presentation by MCCP that is worth reading. This PowerPoint looks at the purchasing power and behavioural traits of the Irish female consumer. Contradictions and Complexities of the Irish Female View more presentations from MCCPTrendstream

Why Mobile Matters

Why The Irish?

Nice to see a positive promotional video about Ireland’s strengths by IBEC doing the rounds at the moment.

The next Cleraun Media Forum takes place on Tuesday, 8 November. It runs between 18.00 to 20.30pm (followed by a reception) and as usual the event is free, but you must RSVP to info@cleraunmedia.com Please note the change of venue, this event is taking place in the Cleraun University Centre, 90 Foster Avenue, Mount Merrion, [...]




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