Brilliant Use of Augmented Reality – Adidas Launches New Scotland Football Shirt
1 Comment Published December 10th, 2011 in GeneralAdidas had a brilliant launch for the new Scotland football shirt in early November. The sportswear manufacturer made use of a giant television screen and augmented reality in the Buchanan Galleries shopping centre in Glasgow. By standing in front of the screen, shoppers would see and could interact with members of the team on the big screen. The reactions of the crowd in the video below says it all.
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Why thanks very much – us lads @goaugmented did this – with help from More Creative