Piaras Kelly PR – Public Relations in Ireland

Gamification is one of the big buzzwords out there at the moment. It is essentially the discipline of using video game mechanics to incentivise your audience and encourage them to follow specific behaviour. From the outset, I’ll flag my support for the concept and I am currently putting it into practice through the Fitocracy beta.

Here’s a great video of Gabe Zichermann giving a talk at Google about Gamification, which I highly recommend viewing. Some highlights include:

For more, check out the Gamification blog. Here’s a nice starting point – ‘The Six Rules of Gamification‘