Archive for January, 2012

We announced the Irish findings of the 2012 Edelman Trust Barometer this morning. The deck is available to view below. Some interesting findings as usual this year, an overview of the key results can be found here. Edelman Trust Barometer 2011 Ireland View more presentations from Eoin Dowling

Flipping The Tables

It’s not uncommon to hear complaints from companies after a prerecorded television interview airs. A company representative might be interviewed for up to an hour, but ultimately a couple of minutes airs and the rest of the footage ends up on the cutting room floor. The ensuing accusation goes along the lines that footage that […]

Stuff That Caught My Attention #19

Couple of things that caught my attention over the Christmas break. This ad by Mercedes for its new E Class range caught my attention primarily because I never expected something like it from a brand like Mercedes. With car advertising becoming so serious these days, it’s nice to see a brand highlight its safety features […]

I recently contributed to an article in the Irish Times about media and marketing predictions for 2012. Here are some of my other thoughts on what to look out for during the year ahead. 1. Social TV – Social TV is an interesting trend to watch in 2012. Apple is rumoured to be developing an […]

2011 Told Through Twitter

A lovely review of 2011 as a series of Twitter updates during the course of the year by Jeremiah Warren.

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