We announced the Irish findings of the 2012 Edelman Trust Barometer this morning. The deck is available to view below. Some interesting findings as usual this year, an overview of the key results can be found here.
Edelman Trust Barometer 2011 Ireland
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Very interesting findings Piaras, you should make a slick motion graphic video with the info.
(I would say that!)
Sad to see we’re in last place on the trust barometer, will be a real challenge to turn that around.