Archive for April, 2012



Thought I’d share this presentation on a research study I worked on with the Association of Online Publishers (AOP) Ireland. AOP Ireland commissioned Amárach Research to investigate the value Irish publishing companies with local and original content bring to advertisers; the factors that determine positive online brand engagement; and user reaction to advertising on different [...]

Ads of the Week w/c 23 April

Here’s the ads that caught my attention this week. Proctor & Gamble are celebrating moms as part of their Olympics sponsorship. The tagline is ‘Being a mom is the hardest job in the world. But it’s also the best.’ Be warned, it pulls on the heartstrings. Here’s some political advertising that will make you sit [...]

Netflix Company Values

Excellent presentation by Reed Hastings on Netflix’s company values. Culture View more presentations from Reed Hastings

When Interviews Go Wrong: Part 1

Australian politician Bill Shorten gives a masterclass in how to mishandle an interview in what can only be described as a scene from The Thick Of It.




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