The National Marketing Conference takes place on
Wednesday 7 November 2012 at The Four Seasons Hotel in Dublin.

This year’s conference will explore the emerging discipline of country branding, highly relevant from an Irish perspective given our economic woes.

The conference press release reads: “It is increasingly understood that countries must be proactive about managing their reputations and brand positioning in order to compete effectively on the world stage. Marketing professionals have the essential skills and experience to contribute to effectively managing how we are seen abroad, and how we see ourselves, and so are a key part of the solution that can lead to earlier economic recovery.”

Speakers include Lorraine Twohill, Google’s Vice President of Global Marketing based in California; Oliver Loomes, Guinness Global Brand Director; and Tom Adams of Futurebrand. The conference will be chaired by Shane Coleman.

For conference booking contact Cecilia McLernon at The Marketing Institute of Ireland, Tel: +353 1 216 0156, or book online at

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Piaras Kelly
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