I gave a presentation to charities about social media a couple of weeks ago and one of the things I stressed was that they should actively follow organisations they thought were creative. The simple reason for this is that they could learn from them and at times simply copy them.

Good ideas get ripped off all the time. The mp3 player wasn’t invented by Steve Jobs. The Departed is a remake of a Hong Kong film. Concepts that can be improved upon will always be used again and again.

A popular new YouTube video promoting an anti litter campaign in Ireland proves my point. Here’s the video:

Now watch this Reebok commercial or simply search for Terry Tate on YouTube. Notice any similarities?

Now repeat after me – if it ain’t broke, then don’t fix it…

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Piaras Kelly
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