Archive for December, 2012

Nostalgia is going to be a key theme that brands look to exploit over the coming years in Ireland due to the ongoing economic downturn. In his book, the Brand Innovation Manifesto, John Grant describes nostalgia as the “fondness for things thought of as belonging to a past era. The feeling of fondness often relates […]

Piaras Kelly
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You are currently browsing the Piaras Kelly PR – Public Relations in Ireland weblog archives for December, 2012.

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