Archive for January, 2013



We announced the Irish results of the 2013 Edelman Trust Barometer last week and they make for interesting reading as usual. The full deck of results is embedded below. Edelman Trust Barometer 2013 Ireland learnings from Edelman

Top Publicity Stunts of 2012

In no particular order, here are some of my favourite publicity stunts of 2012. The Most Exclusive Page On Facebook Grey Poupon generated a buzz on Facebook by creating the most exclusive page on the social network. Instead of clamouring for fans like every other brand in the world, the mustard brand turned away everyone [...]




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