Archive for July, 2013

Good presentation doing the rounds at the minute. If you have any interest in digital marketing, take a few minutes to read it. Digital Strategy 101 from Bud Caddell

The Art Of The Pitch

Everyone is bombarded with sales pitches everyday, so it’s much harder to get your point across to your target audience. Daniel Pink has started to post a series of helpful videos about the art of pitching, offering helpful techniques like the question pitch which I’ve posted below. Well worth checking out if you’d like to […]

The Science of Persuasion

Great video below about the science of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. The video has some helpful tips that every business should factor into its thinking in terms of how to communicate and sell to customers.

Irish Media Movement

Some recent movement in the Irish media. John Burke, Samantha McCaughren, Adrian Weckler and Richard Curran have all departed the Sunday Business Post recently. John has joined RTE, Samantha has joined the Sunday Times business desk, Adrian has joined the Irish Independent as technology correspondent and Richard has joined the Irish and Sunday Independent as […]

I am left scratching my head every time a group of journalists receive a press release and immediately turn to Twitter to share the news, but do not link to an article on their employer’s website. In the rush to be the first person to share the news, they give up any chance on attempting […]


YouTube has opened up a whole new world for advertisers. Unfortunately for the public, this has led to countless hours of content to avoid on YouTube. Who hasn’t sat at their computer waiting with baited breath until they can press the Skip Ad button? It’s rare that you come across an advert on YouTube that […]

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