Archive for July, 2013



Good presentation doing the rounds at the minute. If you have any interest in digital marketing, take a few minutes to read it. Digital Strategy 101 from Bud Caddell

The Art Of The Pitch

Everyone is bombarded with sales pitches everyday, so it’s much harder to get your point across to your target audience. Daniel Pink has started to post a series of helpful videos about the art of pitching, offering helpful techniques like the question pitch which I’ve posted below. Well worth checking out if you’d like to […]

The Science of Persuasion

Great video below about the science of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. The video has some helpful tips that every business should factor into its thinking in terms of how to communicate and sell to customers.




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