YouTube has opened up a whole new world for advertisers. Unfortunately for the public, this has led to countless hours of content to avoid on YouTube. Who hasn’t sat at their computer waiting with baited breath until they can press the Skip Ad button?

It’s rare that you come across an advert on YouTube that you’d actually watch. From a brand perspective, there’s only one question a marketer should be asking themselves – is this content worth sharing? If not, then it falls into the Skip Ad category.

One of the rare exceptions is this video from the Canadian tourism board embedded below, which I originally spotted as a pre-roll ad. It’s clearly a repurposed consumer video, which is one of the main reasons why it is so successful. It’s so natural, that I was almost surprised to see the call to action at the end of the video. Rather than feeling tricked, I was immediately interested to find out more. What better way to sell your country as a tourist destination than showcasing some of the fantastic sights other tourists have already experienced.

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Piaras Kelly
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