Archive for October, 2013



Some Thoughts On The News Business

I read two good articles recently which got me thinking about the news business. The first piece is a Techcrunch interview with Evan Williams, co-founder of Twitter, about his new venture Medium. In the interview, Williams talks about his hopes “to shift our daily reading habits away from consuming incremental news bites” and criticises the [...]

Stuff That Caught My Attention #24

I love the Amstel Pause experiment which has seen the beer brand give out a free sample to adults who stand motionless for three minutes in front of the campaign kiosk. The inspiration for the campaign according to the creative agency is that “people as a whole rarely take a break. We decided that we [...]

The Shift To Privacy

One statistic from Ipsos MRBI‘s latest social networking survey for Ireland stood out for me. 11% of adults now claim to have a Snapchat account. Perhaps more striking is that if you drill into the numbers, it’s obvious that it is highly popular with young people. 43% of Irish adults aged 15-24 claim to have [...]

Digital PR is Dead

This deck by Rob Brown is well worth reading. PR Past & Future – Digital PR is Dead from Rob Brown




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