Irish Media News

Independent Newspapers has signed on as official partner to FAI. As part of the arrangement, will get exclusive interviews and news from the FAI. It’ll be interesting to see what INM’s rivals will make of the partnership.

Phantom FM is no more and will be rebranded as TXFM, in a move which is meant to closely align the station with its stable mate Today FM. Although the news is disappointing, the station’s following had dwindled and had come in for some fair criticism – Jim Carroll has a good synopsis of Phantom’s decline.

The latest circulation figures for Irish print media revealed another bloodbath as sales continued to decline. The one exception, however, is the Irish Farmers Journal, which has actually grown by 5% since 2006. Its success highlights how a specialist product which isn’t given away for free can go from strength to strength commercially. One aspect of the Journal’s success which hasn’t attracted much attention has been the strength of its YouTube channel, with views for videos of farm machinery highlighting that there’s an untapped audience yet to be exploited.

There’s a new business radio show on NewsTalk, with The Currency airing for ten weeks on Sunday’s between 6-7pm, focusing on international business news.

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Piaras Kelly
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