Archive for April, 2014



“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet. In Manchester United’s case it took them 26 years to build their reputation and they have spent the last couple of days tarnishing it. From a PR perspective, it […]

There was a bit of car crash radio on RTE a couple of weeks ago as Gerry Byrne and Declan Waugh were on Today With Sean O’Rourke, with Keelin Shanley standing in as presenter, to discuss fluoridation in Ireland.   As part of the interview, Declan Waugh made the claim that fluoride was a factor […]

I was listening to NewsTalk’s Down To Business last Saturday as the show’s host, Bobby Kerr, interviewed Wayne Byrne from Oxymem, winners of the 2014 Innovation of the Year at the Irish Times & InterTradeIreland Innovation Awards (you can listen to the interview here about 22 minutes in.)  Oxymem produce a piece of technology – a bubbleless aeration […]

Duncan Stewart’s interview on NewsTalk’s Breakfast Show this morning was one of those media performances where you’re left cringing (the full interview can be listened to on this link.) Stewart was on the show to discuss climate change and how media cover the topic in terms of the issues around false balance, something which I […]




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