Time And The Creative Process

Working in a PR agency, you are constantly challenged to deliver creative ideas within very tight deadlines. Despite the short amount of time available, it never fails to amaze me that we all constantly turn work around. That said, this video about time and the creative process, which Cafe Creative made and circulated to their clients clearly illustrates how you will get better results by giving an agency the time and space to deliver. Their point is simply made in the video by contrasting the drawings of primary school children given ten seconds to draw a clock face and then given ten minutes to repeat the same task.

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Piaras Kelly
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