Archive for the 'Books' Category

Everything Bad Is Good For You review

What we see depends mainly on what we look for – John Lubbock Everything Bad Is Good For You by Steven Johnson is a definite read for those who are tired of their parents giving out to them for playing video games or watching TV, but everyone else who’s long past the stage of arguing […]

The Anatomy of Buzz review

People say conversation is a lost art; how often I have wished it were. – Edward R. Murrow The Anatomy of Buzz by Emanuel Rosen is a book about Buzz Marketing, which I was quite hesitant about buying – why is it that every book on the subject sounds like one of those job advertisements […]

‘The Secrets of Word-of-Mouth Marketing’ by George Silverman is described as ‘a fabulous road map to highly effective, very inexpensive marketing’ by Alan Weiss. Poor old Alan must get lost an awful lot then because Silverman’s book is about as informative as a child’s crayola diagram. Sure that sounds harsh, but the ‘insight’ Silverman offers […]

Currently reading

I’ve just received The Anatomy of Buzz by Emanuel Rosen, The Secrets of Word-of-Mouth Marketing by George Silverman, Everything Bad Is Good For You by Steven Johnson and Haunted by Chuck Palahniuk. I’ll post reviews of all of them in this newly added category as I complete them, with the exception of Palahniuk’s book. All […]

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