Piaras Kelly PR - Public Relations in Ireland

What I hate about most organisations’ approach to social networks is that they fundamentally overlook how this medium is actually used by consumers and invariably their presence ends up as a ghost town.
I’ve rabbited on for some time now that the majority of communication on social networks is similar to that of SMS on mobile [...]

Helge Tennø tagged me as part of Mitch Joels’ Challenge to write about your Social Media Marketing Best Practice.
Mine is simple - Participate. As Antoine de Saint-Exupery once said “The notion of looking on at life has always been hateful to me. What am I if I am not a participant? In order to [...]

Every September for the last two years I have read about a story which illustrates the dangers of search in terms of a research tool for journalists and how search results influence the public’s perceptions about an organisation. 2008 is no different. The Guardian recently reported about how “shares in a US airline [...]

Here’s an observation I want to throw out there. Myself and my peers are increasingly getting invites to events through our Facebook page from two Irish PR agencies. Creating an event page for an event that you’re running is a no brainer if it’s a free for all and to be honest more [...]

YouTube have launched a new metrics tool to help people track the success of their videos on the website. One key metric that a lot of people seem to overlook is the links section on any YouTube video. Lots of views doesn’t necessarily mean popularity, in fact it could mean notoriety.
Not [...]

Damian O’Broin had a short post recently about how non-profits are using Facebook. I decided to have a wander around Facebook to pick out some good examples of how brands are using Facebook to develop and engage communities. I say engage because right now in terms of metrics and social networks I hear [...]

I spent a couple of days this week in Hamburg at a European Edelman Digital meetup, getting to hear about interesting campaigns my colleagues are running in different parts of the world and sharing insights. It got me thinking a bit and here’s what’s popped out of my head in no particular order:
Differences between [...]

I picked up the latest version of Pro Evolution Soccer this Christmas. It is a high successful soccer franchise in the video game market that has developed a cult following over the years. It’s been a while since I’ve actually played a game in the series, so I was interested to note some [...]

Opraj

The Irish Examiner/Breaking News.ie have begun to incorporate video into their news reports. So far I am only aware of video being included in their sports coverage. In their report on the announcement of the Opel Gaelic Players Team of the Year for Hurling, Paul Collins of Today FM and Ballywire Media, interviews [...]

I will be speaking today at the Tourism Ireland eSymposium conference. I will be presenting at the User Generated Content Workshop with David Shiell from WebLiquid. Please find my presentation below. I will also record a podcast to accompany it at some stage this weekend hopefully, marking the return of my long [...]

The viral effort below by Diesel is one of the best efforts I’ve seen. Classic mashup - retro TV and dance music spliced together. Cunning way to launch your new range of trainers.

Technorati Tags: Diesel, Piaras Kelly, PR, Public Relations

Nick Carr points out that due to some SEO on the New York Times websites, old articles are starting to appear higher in Google with unintended consequences. Carr pulls out a quote by NYT editor, Clark Hoyt, “Long-buried information about people that is wrong, outdated or incomplete is getting unwelcome new life. People are [...]

I was sorry to read that Funda Ireland shut its doors after only six months in operation. The property website was promoted through an excellent viral marketing campaign when it launched. Here’s the YouTube video which garnered a lot of online and media attention:

While the demise of the website can be put down [...]

This post originally started out explaining why YouTube should be used to help promote TV shows, but in the space of day Viacom have decided to pull down the clip I wanted to use as an example. I wanted to reference a clip from this year’s MTV Movie Awards where the event’s host Sarah [...]

My brother told me about another great ad that’s on TV at the moment - Snickers’ ‘Get Some Nuts’ featuring Mr. T. The really interesting thing about it was that I missed the ad, but when my brother told me about it I was compelled to find it on YouTube. Alex Gibson left [...]

It seems like every day a new social network is born. Now thanks to Ning, you can create your own network for your friends or people with common interests to connect. Ning has been getting a hype on the Internet of late, but as Stephen Davies points out, it is only one of [...]

Another book I read over the festive period was “The Perfect Store - Inside eBay“. I think there’s a lot to be learned from successful web organisations, none more so than eBay. A lot of Internet companies in recent years can put most of their success down to developing communities. By developing [...]

For all the talk of youth audiences fleeing traditional media, the Gartner Research Blog points out some interesting findings.
MySpace’s demographic composition is dramatically changing with teen traffic dropping from 25% to 12%. On the other hand, Bebo’s teen composition has jumped from 14% to 34.5%.
I think the key thing to remember here is that [...]

When it comes to new products, YouTube is powerful for two reasons.
1. From a trendwatcher’s perspective it proves quite useful to gauge the popularity of the latest gizmo. Just search for Wii and look at the reaction to Nintendo’s latest console. Here’s one of my personal favs from the site. There’s [...]

Oxfam have produced a couple of great YouTube videos for Christmas, one in Ireland and another in the UK. I’ve linked to both videos below. Both reflect the tremendous value of the Internet. Other than the production costs and time spent emailing bloggers &popular websites, there are no advertising costs. The [...]

I finally signed up for a Second Life account, here’s some pictures from my travels. My username is Brucea Willis (don’t understand why you can’t choose your own surname).
Here’s a picture of Trinity College from Dame Street. Somebody has gone through a lot of trouble to replicate our capitol city in Second [...]

I was doing a bit of online Christmas shopping and I’m astounded how bad online customer service is. As usual I’m flicking between a few sites at the one time. On one site I had the option of calling the company in question for further details (because publishing their prices online would somehow [...]

I got a note about the European Commission Dublin Office starting to podcast the other day, it’s available here for all those who are interested in listening to it. The first one features John Bruton, EU Ambassador to the US, talking about globalisation and how it affects Ireland and the European Union.
It caught [...]

A variety of organisations want to jump into the world of new media. A far cry from twelve months ago, now everyone is talking about blogs, mobile marketing, etc. Unfortunately it seems like we’re destined to make the same mistakes as before, primarily because we think of new media in terms of [...]