Archive for the 'General' Category



“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet. In Manchester United’s case it took them 26 years to build their reputation and they have spent the last couple of days tarnishing it. From a PR perspective, it [...]

Anja Niedringhaus RIP

This is a wonderful video tribute to Anja Niedringhaus, the AP photographer killed in Afghanistan.

Enda Kenny and Fine Gael came into Government riding on a wave of popularity, promising that they would be different to Fianna Fail and restore Ireland’s economic fortunes. While the economy has begun to turn the corner since 2011, Fine Gael’s popularity has begun to sink ever since. Initially the party benefited from the lack [...]

I spotted the image below on So Bad, So Good yesterday.  In my view, it sums up the newspaper industry’s woes quite simply in terms of consumers being able to access a range of content for free from their pocket. After seeing the image, I couldn’t help but remember Gerard Cunningham’s tweet from earlier in [...]

There was a bit of car crash radio on RTE a couple of weeks ago as Gerry Byrne and Declan Waugh were on Today With Sean O’Rourke, with Keelin Shanley standing in as presenter, to discuss fluoridation in Ireland.   As part of the interview, Declan Waugh made the claim that fluoride was a factor [...]

I was listening to NewsTalk’s Down To Business last Saturday as the show’s host, Bobby Kerr, interviewed Wayne Byrne from Oxymem, winners of the 2014 Innovation of the Year at the Irish Times & InterTradeIreland Innovation Awards (you can listen to the interview here about 22 minutes in.)  Oxymem produce a piece of technology – a bubbleless aeration [...]

Duncan Stewart’s interview on NewsTalk’s Breakfast Show this morning was one of those media performances where you’re left cringing (the full interview can be listened to on this link.) Stewart was on the show to discuss climate change and how media cover the topic in terms of the issues around false balance, something which I [...]

Edelman Ireland 2014 Trust Barometer

Another year, another launch of the Edelman Trust Barometer. Despite being around for approximately seventeen years now, the research never fails to spark interest and this year was no different. The 2014 findings were quite striking for me, primarily if you compare the results to previous years as they show that the great hope the [...]

Stuff That Caught My Attention #25

A couple of PR stunts that caught my attention before the end of the year.  Obviously enough they are mostly Christmas related. The UK video game retailer GAME was quite busy trying to stay top of mind with consumers.  The stunt which grabbed most publicity was their Christmas dinner in a can.  Their tongue in [...]

Just thought I’d share some examples of corporates using social media in recent weeks. Elon Musk recent used Tesla’s blog to counter a narrative that seemed to be gaining consensus in the mainstream media that the Tesla Model S, the firm’s flagship model, posed a greater fire risk than traditional vehicles. Musk took to the [...]




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