Piaras Kelly PR – Public Relations in Ireland

I presented at Microsoft’s Partnering For Success event for NGOs yesterday and have uploaded my slides for those in attendance below. I’ll expand on my thoughts over the coming days and if there are any specific requests please leave a comment and I’ll address it over the weekend. Microsoft Partnering for Success NGO Presentation View [...]

Thought I’d share this presentation on a research study I worked on with the Association of Online Publishers (AOP) Ireland. AOP Ireland commissioned Amárach Research to investigate the value Irish publishing companies with local and original content bring to advertisers; the factors that determine positive online brand engagement; and user reaction to advertising on different [...]

Here’s the ads that caught my attention this week. Proctor & Gamble are celebrating moms as part of their Olympics sponsorship. The tagline is ‘Being a mom is the hardest job in the world. But it’s also the best.’ Be warned, it pulls on the heartstrings. Here’s some political advertising that will make you sit [...]

Excellent presentation by Reed Hastings on Netflix’s company values. Culture View more presentations from Reed Hastings

Australian politician Bill Shorten gives a masterclass in how to mishandle an interview in what can only be described as a scene from The Thick Of It.

I spotted this excellent presentation by The Economist on Twitter earlier today and thought it would be worth sharing. The full presentation is embedded further beneath. I found two aspects of the presentation particularly interesting. 1. There is a noticeable increase in media consumption by tablet users compared to traditional print readers. A GQ, Vanity [...]

We announced the Irish findings of the 2012 Edelman Trust Barometer this morning. The deck is available to view below. Some interesting findings as usual this year, an overview of the key results can be found here. Edelman Trust Barometer 2011 Ireland View more presentations from Eoin Dowling

It’s not uncommon to hear complaints from companies after a prerecorded television interview airs. A company representative might be interviewed for up to an hour, but ultimately a couple of minutes airs and the rest of the footage ends up on the cutting room floor. The ensuing accusation goes along the lines that footage that [...]

Couple of things that caught my attention over the Christmas break. This ad by Mercedes for its new E Class range caught my attention primarily because I never expected something like it from a brand like Mercedes. With car advertising becoming so serious these days, it’s nice to see a brand highlight its safety features [...]

I recently contributed to an article in the Irish Times about media and marketing predictions for 2012. Here are some of my other thoughts on what to look out for during the year ahead. 1. Social TV – Social TV is an interesting trend to watch in 2012. Apple is rumoured to be developing an [...]