Archive for the 'General' Category



Time And The Creative Process

Working in a PR agency, you are constantly challenged to deliver creative ideas within very tight deadlines. Despite the short amount of time available, it never fails to amaze me that we all constantly turn work around. That said, this video about time and the creative process, which Cafe Creative made and circulated to their […]

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet. In Manchester United’s case it took them 26 years to build their reputation and they have spent the last couple of days tarnishing it. From a PR perspective, it […]

There was a bit of car crash radio on RTE a couple of weeks ago as Gerry Byrne and Declan Waugh were on Today With Sean O’Rourke, with Keelin Shanley standing in as presenter, to discuss fluoridation in Ireland.   As part of the interview, Declan Waugh made the claim that fluoride was a factor […]

I was listening to NewsTalk’s Down To Business last Saturday as the show’s host, Bobby Kerr, interviewed Wayne Byrne from Oxymem, winners of the 2014 Innovation of the Year at the Irish Times & InterTradeIreland Innovation Awards (you can listen to the interview here about 22 minutes in.)  Oxymem produce a piece of technology – a bubbleless aeration […]

Duncan Stewart’s interview on NewsTalk’s Breakfast Show this morning was one of those media performances where you’re left cringing (the full interview can be listened to on this link.) Stewart was on the show to discuss climate change and how media cover the topic in terms of the issues around false balance, something which I […]

Were you ever about to give a presentation or be interviewed, but found yourself a little flustered due to nerves. Sometimes we find ourselves quite anxious because of an elevated heartbeat. Here’s a simple tip for how to calm down. Take a note from professional athletes and focus on your breathing. Make sure to only […]

Good presentation doing the rounds at the minute. If you have any interest in digital marketing, take a few minutes to read it. Digital Strategy 101 from Bud Caddell

The Art Of The Pitch

Everyone is bombarded with sales pitches everyday, so it’s much harder to get your point across to your target audience. Daniel Pink has started to post a series of helpful videos about the art of pitching, offering helpful techniques like the question pitch which I’ve posted below. Well worth checking out if you’d like to […]

The Science of Persuasion

Great video below about the science of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. The video has some helpful tips that every business should factor into its thinking in terms of how to communicate and sell to customers.

The Age of Misinformation

I’m reading Nate Silver’s ‘The Signal and the Noise‘ at the moment. A section of the introduction struck me in the context of how incorrect information spreads rapidly online today. Discussing the Gutenberg press and its impact on the spread of information, Silver points out that an inadvertent effect was: Errors could now be mass […]




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