Archive for the 'PR in Ireland' Category



So the Irish public has voted and they have responded with an emphatic no. I voted yes, but wasn’t surprised at the result. Listening to the analysis on the Pat Kenny Show on RTE, I think people were genuinely shocked. While everyone had commented that there was a strong No Campaign, there […]

Shiny new PRII website

The Public Relations Institute of Ireland has updated its website. No major changes in terms of content, but certainly better laid out in terms of design.

Yesterday evening an online news story caught my attention. The article concerned Fine Gael’s response to news which had emerged earlier in the day that the party leader, Enda Kenny, had met partners of businessman Norman Turner in 1995. Norman Turner is a significant person in Irish media and political circles at the […]

Edelman Trust Barometer 2008

This morning we launched the results of the Edelman Trust Barometer 2008 for Ireland. Here is the press release.
The annual survey of opinion formers in 18 countries reveals that NGOs are the most trusted institution for the second year in a row in Ireland. Trust in religious institutions in Ireland has risen, while […]

Irish Media Contacts Directory

The Irish Media Contacts Directory has just been updated for 2008 and is available to buy from mediacontact.ie. It’s like the bible for the Irish PR industry, walk into any Public Relations agency and it will be seen on a number of desks. Those interested in doing their own media relations should pick […]

An article on Reuters points out that American TV viewers are in for a rude awakening this month due to the Hollywood writers strike. Some of their favourite shows will be put on pause until the dispute is resolved. As a result more reality shows have been ordered (oh dear god no more […]

Science Week Lecture Series

As part of Science Week 2007, which runs from 11 - 18 November, we have just announced a lecture series which is free to the public. Please find more information below and apply for tickets online.
To celebrate Science Week 2007 Discover Science & Engineering in association with Women in Technology and Science (WITS) and […]

I haven’t really been able to tell people what I’ve been doing in work recently, I’ve simply been telling people that I’ve been working on some “interesting projects.” One of those projects just happened to be the launch of Halo 3, which we launched last week. Billed as the entertainment event of the […]

The HSE has launched an excellent public information campaign in the South of Ireland which demonstrates clear audience segmentation, something which many campaigns often fail to take into account. The Irish Independent reports that the campaign is designed to combat “low levels of awareness in Cork and Kerry about sexual health services which are […]

New Irish PR Blogger

Slowly but surely they seem to be coming out of the woodwork. Latest person to start is Conall McDevitt, MD of Weber Shandwick in Northern Ireland.

Technorati Tags: Conall McDevitt, Piaras Kelly, PR, Public Relations, Weber Shandwick

The importance of timing

Timing is everything in Public Relations. This ranges from meeting journalists’ deadlines to clashing with events that are firmly established in the calendar. Sometimes circumstances outside of your control mean that whatever you’re trying to promote will be overshadowed by breaking news.
Over the past fortnight I’ve been working on a series of […]

We have a general election coming up this Summer in Ireland and the political parties are busy canvassing despite no date being set for a vote. Press releases are being fired out ten a penny by the political parties and rivals are getting their digs in already. I’ve noticed the increase in leaflets […]

Here’s some stats I’ve recently pulled together on Internet activity, mobile and broadband usage from RTE, Silicon Republic, Sunday Tribune and ENN.
Bebo is Ireland’s most popular social networking site with over one million Irish users to date. The website has a broad base with users varying from 13 - 35 years of age. […]

Edelman Dublin launches blog

We have just started a blog for our Dublin office. The initial posts give a sense of what to expect such as commentary from staff on a variety of topics, an overview of the Irish media landscape and articles and trends which catch our interest. Obviously there’s a little bit of design work […]

Two weeks ago, we unveiled the Irish results of the Edelman Trust Barometer. I’ve included a slideshow from our presentation below. It threw up a lot of interesting data, especially from a communications perspective. The research was aimed at uncovering who we trust and what do we see as the most reliable […]

Edelman on The Persuaders

Geraldine O’Neill, Deputy General Manager at our Dublin office, was interviewed about the Edelman Trust Barometer on Friday for The Persuaders. The podcast of the interview is online. Have a listen if you get a chance, I’ll be discussing the research next week hopefully. It goes without saying, but if you’re interested […]

Media Market continue to go from strength to strength in the Irish media monitoring scene. News Extracts recently announced their decision to close their business in Ireland and it has opened more opportunities for Media Market. I happened to be chatting to Cormac Farrelly from Media Market about setting up a new account […]

Irish politicians on YouTube

I was recently pointed in the direction of a Fine Gael video on YouTube. Frances Fitzgerald who is seeking election in Dublin Mid West has posted footage on the popular website. Here’s her video below.

However, what really took me by surprise was that she isn’t the only Fine Gael candidate with videos on […]

After noticing how many Dublin commuters read the morning freesheets, a couple of thoughts ran through my mind:

Newspaper sales are falling. However I wonder how many of those sales are as a result of the freesheets. If you were to break down sales by consumer, I’d say that you’d find marginal consumers like […]

Some other good stuff at a recent PRII event on the future of radio I wasn’t able to attend (unfortunately the website structure means I can’t link to the page, so here’s the choice tidbits instead):
Because new media will complement but not replace it. There is a lot of talk about the advent of internet-led […]

I’m after reading in the Sunday Times and on the Limerick Blogger that the Metro plans to double it’s circulation to 100,000 copies and will launch regional editions in Galway, Cork and Limerick. A previous client of mine was involved in bringing the publication to Cork earlier this year when they took out an […]

I recently read about what My Chemical Romance’s Irish fans got up to to celebrate the band’s new album launch. The fans organised to meetup on Grafton Street, Ireland’s shopping capitol, through the band’s Street Team MySpace page.
As you can see from Hot Press’s photos on this page, they mustered up quite a crowd. […]

And then there were four…

The number of Irish PR bloggers has doubled in the last year…to a whopping total of four! I just stumbled across Natalie Buhl’s website and she follows in Ronnie Simpson’s footsteps as the fourth Irish PR blogger.
Natalie is studying for for an MA in Public Affairs and Political Communications at DIT. […]

The Irish Times are set to debut a new website tomorrow, you can take a tour by following this link and click on the button. It is being launched after extensive customer research, but ultimately to incorporate some of their recent online acquisitions.
It’s still a walled garden approach with premium content, but people will […]

You have to admire the opportunists out there who garner publicity off the back of another story. Case in point, Lycos who revealed last week that “the search term ‘Elin Nordegren’ showed the biggest increase for the week ending 23 September.” Silicon Republic reports:
Elin Nordegren is Tiger Woods’ wife, and was the focus […]