Piaras Kelly PR - Public Relations in Ireland

Two weeks ago, we unveiled the Irish results of the Edelman Trust Barometer. I’ve included a slideshow from our presentation below. It threw up a lot of interesting data, especially from a communications perspective. The research was aimed at uncovering who we trust and what do we see as the most reliable [...]

Geraldine O’Neill, Deputy General Manager at our Dublin office, was interviewed about the Edelman Trust Barometer on Friday for The Persuaders. The podcast of the interview is online. Have a listen if you get a chance, I’ll be discussing the research next week hopefully. It goes without saying, but if you’re interested [...]

I was recently pointed in the direction of a Fine Gael video on YouTube. Frances Fitzgerald who is seeking election in Dublin Mid West has posted footage on the popular website. Here’s her video below.

However, what really took me by surprise was that she isn’t the only Fine Gael candidate with videos on [...]

After noticing how many Dublin commuters read the morning freesheets, a couple of thoughts ran through my mind:

Newspaper sales are falling. However I wonder how many of those sales are as a result of the freesheets. If you were to break down sales by consumer, I’d say that you’d find marginal consumers like [...]

Some other good stuff at a recent PRII event on the future of radio I wasn’t able to attend (unfortunately the website structure means I can’t link to the page, so here’s the choice tidbits instead):
Because new media will complement but not replace it. There is a lot of talk about the advent of internet-led [...]

I’m after reading in the Sunday Times and on the Limerick Blogger that the Metro plans to double it’s circulation to 100,000 copies and will launch regional editions in Galway, Cork and Limerick. A previous client of mine was involved in bringing the publication to Cork earlier this year when they took out an [...]

I recently read about what My Chemical Romance’s Irish fans got up to to celebrate the band’s new album launch. The fans organised to meetup on Grafton Street, Ireland’s shopping capitol, through the band’s Street Team MySpace page.
As you can see from Hot Press’s photos on this page, they mustered up quite a crowd. [...]

The number of Irish PR bloggers has doubled in the last year…to a whopping total of four! I just stumbled across Natalie Buhl’s website and she follows in Ronnie Simpson’s footsteps as the fourth Irish PR blogger.
Natalie is studying for for an MA in Public Affairs and Political Communications at DIT. Given [...]

The Irish Times are set to debut a new website tomorrow, you can take a tour by following this link and click on the button. It is being launched after extensive customer research, but ultimately to incorporate some of their recent online acquisitions.
It’s still a walled garden approach with premium content, but people will [...]

You have to admire the opportunists out there who garner publicity off the back of another story. Case in point, Lycos who revealed last week that “the search term ‘Elin Nordegren’ showed the biggest increase for the week ending 23 September.” Silicon Republic reports:
Elin Nordegren is Tiger Woods’ wife, and was the focus [...]

Just noticed that Ronnie Simpson, MD or Simpson Financial & Technology Public Relations, has started a blog. That brings the number of Irish PR bloggers to three: Tom Murphy, myself and now Ronnie. It’s great to see someone else dipping their toe into this medium, especially someone with as much experience. [...]

TCAL.net draws to my attention that TG4, the native Irish language television station, is now almost ten years old. Quite a feat when you consider that few people would have thought it would have lasted this long.
Anyhow, TCAL.net points out that it has a poll for the best shows over the past few years. [...]

Hans Kullin points out that the Metro in Sweden was fined 500,000 kronor after it had published an advertising wrap in the form of an article. The post immediately caught my interest because a similar advert in a Dublin freesheet in the last fortnight leaned far more towards editorial content than previous wraps I [...]

David Harvey was in the office to tell us about City Channel last week. City Channel is one of the leading media organisations in Ireland when it comes to ethnic programming and he announced that they were about to launch another program for one of Ireland’s new communities, the Filipino audience.
What really caught my [...]

I don’t normally simply link to a new website I have begun to read, but in this instance I think mediaforum.ie deserves to be highlighted. Anyone involved in the communications industry in Ireland or that is interested in the Irish media should visit this website.
It was created as a space for balanced debate about [...]

When anyone ever mentions the future of Public Relations, the ensuing conversation typically revolves around the Internet and how it will affect our industry. In Ireland, the Internet might not immediately spring to mind, but words like blog and Bebo are slowly becoming part of our vocabulary.
The main challenge facing the Irish PR industry [...]

Forgot to mention this after attending the IIA conference last week. The IIA (Irish Internet Association) has launched a quarterly newsletter with AMAS which will detail online activity in Ireland. It’s quite useful given that the statistics that are usually quoted at us are from the UK.
The statistics show that we’re pretty much [...]

I posted a quick tip a couple of weeks ago about how to find regional photographers in Ireland by ringing the local paper for a recommendation. A colleague stumbled across this website today where you can select photographers by county and by speciality. Very handy resource and saves the bother of making of [...]

Unfortunately last week saw the demise of Capital Magazine, a biweekly publication aimed at young Dubliners. When it launched I thought it would struggle due to the number of free magazines aimed at a similar market such as Mongrel. Twenty six weeks later I was proved right.
A strange thing happened though during those [...]

Irish bookmakers have made Grainne Seoige the firm favourite to succeed Pat Kenny as the host of the Late, Late Show, when he decides to step down, despite the fact that she is yet to start presenting her new show on RTE. As an aside, the move is a blow for Sky News Ireland [...]

Silicon Republic, the guys behind the eThursday section in the Irish Indepndent, Knowledge Ireland and Digital Ireland, now have an RSS feed for the site. I find it exceptionally useful because it saves me the bother of having to visit the site everyday after reading Electric News’ headlines, amongst other tech publications, in my [...]

As it turns out the Smart Telecom TV Now Awards were on last night, so Dublin was awash with soap stars and z-list celebrities. I was fairly perplexed while leaving Reynards nightclub last night to find three paparazzi outside. Out of morbid curiosity I asked who it was they were waiting for. [...]

The Herald AM has undergone a bit of a redesign. I’m not impressed, the new design looks exceptional bland and comes across as more of a website design.
Here’s the new cover.

Here’s the old cover design.

And here’s an inside page featuring the new layout. Look at the top of the page to see what [...]

Richard Moyles has set up a new website which is an interesting spin-off of the Million Dollar Homepage. The site, entitled SpendYourStash.com, is targeting advertisers who are trying to get a slice of the SSIA windfall which is going to enter the Irish economy soon.
For those unfamiliar with the SSIA scheme, it’s a savings [...]

I’ve been booking a few regional photographers recently and thought I’d post a helpful tip on how to find one easily.
The majority of Ireland’s PR photographers are based in Dublin so when you’re running a local event somewhere like Waterford, it’s awkward enough trying to find someone that is reliable and know to the local [...]