http://www.pkellypr.com/blog Irish Communications Consultant - Be Noticed Mon, 15 Mar 2010 13:36:31 +0000 http://backend.userland.com/rss092 en Thought I'd share a couple of interesting videos that I watched over the weekend. Spotted this video on Social Commerce on Viralblog. Companies are finally waking up to the role that our friends and peer review systems have on our purchasing habits. Next up is Nick Bilton with a talk at Poptech ... http://www.pkellypr.com/blog/2010/0315/some-interesting-videos/ Over the festive period, like thousands of other people I ventured to the cinema to see what all the fuss was about Avatar. The five minute trailer that was released on Xbox LIVE had whetted my appetite, but having to pay two euro more for the admission price and then ... http://www.pkellypr.com/blog/2010/0311/avatar-and-the-future-of-the-newspaper/ So the first ad for the iPad aired during the Oscars at the weekend. Did anyone else notice anything else wrong? I was discussing the iPad with a colleague a couple of weeks ago and he pointed out that the standard laptop lends itself to casual use in the living room ... http://www.pkellypr.com/blog/2010/0310/observation-on-the-ipad-oscars-ad/ Here's a selection of sites I've stumbled across recently which might be of interest to you. Enjoy... Tom Reddy offers some nice insights into the world of Irish politics from a communications perspective. Claire Butterly, Neasa Cunniffe, Philippa Ryan, Vanessa Lenahan and John Clancy from OMD are penning The Influentials ... http://www.pkellypr.com/blog/2010/0310/some-websites-worth-visiting-2/ Helge Tenno has yet another fantastic presentation on media. Have a flick through it below and make sure to subscribe to Helge's site. Future MediaView more presentations from Helge Tennø. http://www.pkellypr.com/blog/2010/0309/a-presentation-on-the-future-opportunities-in-media/ In a world where cashflow is king, it's been interesting to watch how some companies have adopted a model akin to a subscription service in order to get their customers to buy more frequently. I read last week about a new company called Manpacks which sends its customers new underwear, socks ... http://www.pkellypr.com/blog/2010/0308/subscriptions-and-cash-flow/ I was interviewed in the Sunday Business Post about my thoughts on Digital Marketing recently. One of the topics I brought up was digital as a customer segmentation tool. People question the value of digital marketing at times. One way to look at it is the profile of people using social ... http://www.pkellypr.com/blog/2010/0304/digital-as-a-segmentation-tool/ Adrian Weckler has a good article on the problems RTE's news website is causing other media organisations. The point to add to this which was made by Stephen Price earlier in the year in the Sunday Times is that RTE Player will be a serious challenge to the likes of ... http://www.pkellypr.com/blog/2010/0302/stuff-that-caught-my-attention-10/ John Burns' Atticus column in the Sunday Times caught my attention in early January. John was writing about an article in the Sunday Times which suggested that blogging in Ireland was running into a bit of a standstill. Needless to say it generated a bit of a reaction online. The ... http://www.pkellypr.com/blog/2010/0301/the-networked-audience/ I got emailed about a short term position going with John McColgan’s Gateway Ireland proposal post-Farmleigh. Might be of interest to someone: As you may know, a vision for a national online content hub was proposed and this was met with widespread support. This initial proposal has gathered momentum, ... http://www.pkellypr.com/blog/2010/0227/gateway-ireland-looking-for-web-lead/