http://www.pkellypr.com/blog Irish Communications Consultant - Be Noticed Thu, 17 Jul 2008 08:15:52 +0000 http://backend.userland.com/rss092 en Nice to see something I read about on a trendwatch website a while back has hit Irish shores - handvertising. Irish Handstamps basically puts your brand or message onto the wrists of clubgoers across Dublin. Karl McCarthy and Russell Altman, the pair behind the company, have signed up ... http://www.pkellypr.com/blog/2008/0717/handvertising-hits-dublin/ So you're a sports clothing manufacturer that primarily targets fans of mixed martial arts, boxing, etc. In order to appeal to consumers, what do you do? Take out advertising or sponsor fighters perhaps? Or you could take a leaf out of the book of Affliction Clothing, who ... http://www.pkellypr.com/blog/2008/0716/creating-content-so-valuable-consumers-wouldnt-want-to-live-without-it/ I cancelled my Moviestar.ie account the other day. Simple decision to make really, I've a backlog of DVDs to get through so paying EURO12.99 per month for a service I didn't use hardly made sense. Nothing against Moviestar.ie, they had lots of films I wanted to see but ... http://www.pkellypr.com/blog/2008/0715/its-not-you-its-me/ I was fortunate enough to attend a briefing by Triona Campbell of Campbell Ryan Productions, the company behind the online soap opera Sofia's Diary. The briefing is available on the IIEA website and please find it below on YouTube. Couple of interesting points: Sofia's diary is in profit before it begins ... http://www.pkellypr.com/blog/2008/0714/sofias-diary-institute-of-international-european-affairs/ While the recession dominates headlines in Ireland at the moment and most of the attention about the Lisbon Treaty focuses on whether it will be ratified by Poland or the Czech Republic, ultimately saving face for Ireland, there has been a steady undercurrent of activity by parties involved in the ... http://www.pkellypr.com/blog/2008/0711/lisbon-it-hasnt-gone-away-you-know/ Mark Nagurski has a good post on Really Practical Marketing on why people hate networking. Six reasons why people hate networking include:It’ll be full of people trying to sell me thingsI don’t want to stand there and try to sell to other people eitherI’m just a startup business I ... http://www.pkellypr.com/blog/2008/0710/thoughts-on-why-people-hate-networking/ Why is it that viral marketing reminds me so much of Hans Christian Andersen's classic tale? It seems everyone out there wants whatever they're flogging to go viral. Interesting feedback from Ben Ayers on his Twitter profile about brands on social networks that "of the 122 major branded ... http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/ Ajax, a Dutch soccer club, had the best jersey launch I've ever seen. To announce their new shirt sponsor Aegon, they held a mass shirt swap in Amsterdam, where the club are based. Clever way to generate talkability around the shirt launch and made for a good video ... http://www.pkellypr.com/blog/2008/0707/stuff-that-caught-my-attention-3/ I love seeing organisations leverage their presence at music festivals and similar events in interesting ways. Thought I would highlight Orange's efforts at Glastonbury this year (hattip to Gizmodo), which I think is quite innovative and also leverages the green theme. Basically Orange have commissioned Gotwind to ... http://www.pkellypr.com/blog/2008/0623/sex-drugs-and-rock-rolloh-and-some-brands-too/ I had to give a talk to a bunch of US university students last week. Towards the end of the presentation I was giving them I pointed out that they all have tremendous opportunities when they graduate, primarily because they are the MySpace generation. The year that's in ... http://www.pkellypr.com/blog/2008/0619/barack-obama-the-internet-irish-politics/